Above the Fold refers to content that appears on a website before a user scrolls. This term comes from the content that used to appear on the front page of a newspaper above the fold. It is a best practice to put the most important information like a website logo or page headline toward the top of the page. Today, websites are viewed on so many different devices with different resolutions that there is no way to determine a single point where “the fold” occurs. In general, the most important should be toward the top of a page.